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Process of
Sloan Design

Human-Centered Experiences
Designed from Insight to Impact

Great user experiences come from strong collaboration—with users, stakeholders, and across disciplines. We start by understanding the problem from the user’s perspective, grounding every decision in their goals and context.
Sloan leads the design process by partnering closely with the business to develop solutions that align user needs with strategic outcomes. Through research, rapid iteration, prototyping, and delivery, we work side-by-side with teams to ensure that what ships is not only usable—but truly right for the people who use it.
process diagram 2
How we work
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Research: Understand Needs of All

The initial step of any product design project is understanding the needs — users, stakeholders, and business.
My team starts and ends with the user's goals as my top priority.  We go one step further to make sure their goals align with stakeholders' objectives and business needs.
Then, we create a shared understanding by defining the persona and their archetypical usage patterns — that is,  who does what, when they do it,  and why they do it.
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Group 13
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Design and Feedback: Sketches to High Fidelity

We take the research and put it to good use by starting with sketches — low fidelity wireframes of key opportunity moments where we can differentiate our customers’ experience from others in the market.
After our iterative feedback sessions with users stakeholders, we create high fidelity experience mockups so everyone involved has a sense of what will be delivered.
From color treatments to icons, we creating experiences that allow users achieve their intended goal — faster with greater ease and topped with delight.
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Development: Specification to QA Reviews

We don’t just stop with pretty pictures — we deliver specifications that development teams can build from — color, text, graphics, pixels level dimensions.
Then, we sit down and work side by side with the development team to ensure a quality coded product is delivered — working though any issue as it arises insuring an unsurpassed consistence for the delightful user experience as imagined.

Process of Sloan Design

Human-Centered Experiences
Designed from Insight to Impact

How we work
process diagram 2
Shape Path Shape Shape
Path
Path Copy
Research:
Understand Needs of All
The initial step of any product design project is understanding the needs — users, stakeholders, and business.
My team starts and ends with the user's goals as my top priority.  We go one step further to make sure their goals align with stakeholders' objectives and business needs.
Then, we create a shared understanding by defining the persona and their archetypical usage patterns — that is,  who does what, when they do it,  and why they do it.
Path 2
Path 2 Copy 2
Path 2 Copy
Group 13
Path 4 Path 5 Path 6
Rectangle Star Star Copy Star Copy 2

Design and Feedback:
Sketches to High Fidelity

We take the research and put it to good use by starting with sketches — low fidelity wireframes of key opportunity moments where we can differentiate our customers’ experience from others in the market.
After our iterative feedback sessions with users stakeholders, we create high fidelity experience mockups so everyone involved has a sense of what will be delivered.
From color treatments to icons, we creating experiences that allow users achieve their intended goal — faster with greater ease and topped with delight.
Path 2 Path 2 Copy 2 Path 2 Copy
Shape Copy Shape Path

Development:
Specification to QA Reviews

We don’t just stop with pretty pictures — we deliver specifications that development teams can build from — color, text, graphics, pixels level dimensions.
Then, we sit down and work side by side with the development team to ensure a quality coded product is delivered — working though any issue as it arises insuring an unsurpassed consistence for the delightful user experience as imagined.